Filet

Spaxo – luxury lifestyle portal for indoor and outdoor living

Being on a mission of bringing afordable luxury to the people, these guys are not afraid to break the rules of the industry – offering only affordable quality products from prime manufacturers.

Brand strategy | Identity & logo | Packaging | Web design | Social media

Project details

The Company

SpaXo is a luxury lifestyle portal for indoor and outdoor living. It is created by the people who turned Mspa into a Norwegian success. Their ambition is to create a universe where Norwegian costumers who value style and quality want to visit. Here they wish to help their costumers achieve a s special cense of pleasure and luxury by introducing products of excellent design and quality to their homes.

The Solution

They wanted s stylish, exclusive design to express the quality of their assortment. Working with design they all ready knew some of the key elements for success: A logo witch is simple, timeless – and to be easily remembered. It had to be scalable to all different sizes and appropriate for their field of business. We solved this by changing the X in the name, and there by creating a fusion between two different ways of making a memorable logo: manipulating the name and making a logo symbol. The result is a distinct logo that sets it apart from others. The trapes shape, witch has been removed and turned in the X, works well with other visual expressions like various patterns, picture frames etc. The remaining profile has been kept minimalistic with a Nordic look, supporting the firm´s wish to obtain the right position within a very visual industry.

 

 

«Filét Design delivers design and counseling services at a very high level, and they have earned my complete trust. They understand my company and comes up with stellar quality – always fast – always on time.»

HUGO GRIMSRUD | FOUNDER AND CEO

 

«For us it is essential having a broad approach towards how we express our visual identity in marketing. Through their expertise Filét has managed to create just that.»

HUGO GRIMSRUD | FOUNDER AND CEO

«Our cooperation has worked flawless since we started in 2013, working on elements like strategy, concepts, identities, ads-design, content production and design of webpages.»

HUGO GRIMSRUD | FOUNDER AND CEO


 

«Filét Design is up to date on todays design expression, and their work is of a very high standard. This is essential for helping my company succeed.»

HUGO GRIMSRUD | FOUNDER AND CEO

Spaxo – luxury lifestyle portal for indoor and outdoor living